What should you do after clicking the Link menu in the Insert Ribbon Tab?

After clicking the Link menu in the Insert Ribbon Tab, selecting "Insert Link..." is the appropriate action to take. This option gives you the functionality to create a hyperlink, allowing you to link to various destinations such as other slides within the presentation, external web pages, or even specific files. This feature is essential for enhancing the interactivity and usefulness of your PowerPoint presentation by enabling viewers to access related information or navigate easily.

While the other options might seem relevant, they do not directly lead to creating a link. For instance, the Links Ribbon Group allows you to visually see the different linking options but does not provide an immediate action to insert a link. Clicking on the Browse button is typically associated with linking to files rather than initiating the link creation process directly from the Link menu, and accessing the Media Ribbon Group focuses on media content, which is separate from link creation. Thus, "Insert Link..." is the correct step following the selection of the Link menu.