When creating a hyperlink, what should the 'Text to display' field include?

The 'Text to display' field in a hyperlink is intended to provide users with descriptive text that clearly indicates the purpose or destination of the hyperlink. This description helps users understand what they can expect when they click on the link. For instance, if the hyperlink leads to a webpage about a specific topic, the text could succinctly convey that topic, enhancing user experience and navigation.

Using descriptive text instead of a raw URL or any other identifier also makes the hyperlink visually cleaner and more user-friendly. It allows the audience to better grasp the context and relevance of the link, thereby facilitating an improved interaction with the content. In contrast, displaying just the URL or other non-descriptive references could lead to confusion or diminished interest in clicking the link.